Marketing in the digital age

The last few years have seen rapid change. The use of ever-changing tech, particularly the internet, has significantly spread even beyond what some experts could have predicted. It has changed how people interact with each other, how they entertain themselves and even their medium of getting an education. The internet has grown to become the most widely used piece of technology in the world. This has also made it the biggest platform for businesses to advertise their products and services. These businesses have been looking into a comparatively new type of marketing so that they can take full advantage of the stage the internet has given them. A type of marketing that is built especially for this digital era, Digital Marketing.

Digital Marketing and Why it Matters

Digital marketing does the same work as traditional marketing but it has a massive advantage over its older counterpart—targeting. Digital marketing lets business actually target specific people who are most likely to purchase their products or services.

This makes the process of selling products much more efficient as a person who actually wants to buy a product is a lot more likely to actually purchase it. Digital marketing makes it possible to make this distinction and thus gives better a lead conversion rate and other forms of marketing.

But digital marketing isn’t neither easy to do nor simple to learn and if done wrong, it can cause actual harm to the company’s reputation. Luckily there are a large number of digital marketing companies that ensure you get the most out of it.

Digital Marketing Companies in Noida

NCR is the hotspot for businesses to set up their workspaces. This has led to the rise of digital companies in Noida. A digital marketing agency specializes in digital marketing and more and more keep opening every month. However, not all of them are the same as each other. One may be really good at SEO while another may have expertise in SMM. It’s not easy to find out exactly which digital marketing agency in Noida would be perfect for your business but this article will try to help with this problem by pointing you towards a well-reputed digital media agency in Noida.

Toffee Pvt Ltd is a digital agency in Noida that is building quite a reputation for itself in the digital marketing circles of Noida and the rest of NCR. They are—what many consider —as the best digital marketing agency in Noida and one look at their website will prove just how high a standard, they maintain to be worthy of such claims.

Digital marketing - Paving a new way for success

The past decade has seen a very drastic shift from analog to digital. At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers.

People of all ages - young, middle-aged and old are all using the internet for multiple purposes. Statistics show that at least 97% of people aged below 65 use social media at least once a month. Hence, for young entrepreneurs starting new businesses it has become inevitable to find the best digital marketing agency that can spread the word about their business in the right way.

Reaching people where they spend most of their time -

An average adult spends about 2-4 hours on social media marketing every single day. This is mostly their leisure time when their mind is stress-free. If an intriguing ad pops up for something that might interest them, then there is a 20% higher chance that they might buy it.

Levels the playing field for small businesses -

It is often seen physically when a large store/ brand opens next to a small one, no matter how good the small store is it always suffers a loss. But in the era of internet, there is an equal opportunity for everyone to thrive. Just keep the quality of the product high and be careful about where you spend your money and no big brand will take away your shine.

Having said this, only 45% of marketers social media efforts are actually paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy, you need a local digital marketing agency that understands the need of the market and gives you the push in the right direction.

Even though the money spent on digital marketing is far less than what is spent on offline marketing, still every business needs a good return on investment to keep afloat in the market. Toffee Pvt Ltd being the best digital marketing agency in Noida understands the needs of its customers and personalized solutions for the best results. That is how it enables you to win big!