Marketing in the digital age

The last few years have seen rapid change. The use of ever-changing tech, particularly the internet, has significantly spread even beyond what some experts could have predicted. It has changed how people interact with each other, how they entertain themselves and even their medium of getting an education. The internet has grown to become the most widely used piece of technology in the world. This has also made it the biggest platform for businesses to advertise their products and services. These businesses have been looking into a comparatively new type of marketing so that they can take full advantage of the stage the internet has given them. A type of marketing that is built especially for this digital era, Digital Marketing.

Digital Marketing and Why it Matters

Digital marketing does the same work as traditional marketing but it has a massive advantage over its older counterpart—targeting. Digital marketing lets business actually target specific people who are most likely to purchase their products or services.

This makes the process of selling products much more efficient as a person who actually wants to buy a product is a lot more likely to actually purchase it. Digital marketing makes it possible to make this distinction and thus gives better a lead conversion rate and other forms of marketing.

But digital marketing isn’t neither easy to do nor simple to learn and if done wrong, it can cause actual harm to the company’s reputation. Luckily there are a large number of digital marketing companies that ensure you get the most out of it.

Digital Marketing Companies in Noida

NCR is the hotspot for businesses to set up their workspaces. This has led to the rise of digital companies in Noida. A digital marketing agency specializes in digital marketing and more and more keep opening every month. However, not all of them are the same as each other. One may be really good at SEO while another may have expertise in SMM. It’s not easy to find out exactly which digital marketing agency in Noida would be perfect for your business but this article will try to help with this problem by pointing you towards a well-reputed digital media agency in Noida.

Toffee Pvt Ltd is a digital agency in Noida that is building quite a reputation for itself in the digital marketing circles of Noida and the rest of NCR. They are—what many consider —as the best digital marketing agency in Noida and one look at their website will prove just how high a standard, they maintain to be worthy of such claims.

Digital marketing - Paving a new way for success

The past decade has seen a very drastic shift from analog to digital. At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers.

People of all ages - young, middle-aged and old are all using the internet for multiple purposes. Statistics show that at least 97% of people aged below 65 use social media at least once a month. Hence, for young entrepreneurs starting new businesses it has become inevitable to find the best digital marketing agency that can spread the word about their business in the right way.

Reaching people where they spend most of their time -

An average adult spends about 2-4 hours on social media marketing every single day. This is mostly their leisure time when their mind is stress-free. If an intriguing ad pops up for something that might interest them, then there is a 20% higher chance that they might buy it.

Levels the playing field for small businesses -

It is often seen physically when a large store/ brand opens next to a small one, no matter how good the small store is it always suffers a loss. But in the era of internet, there is an equal opportunity for everyone to thrive. Just keep the quality of the product high and be careful about where you spend your money and no big brand will take away your shine.

Having said this, only 45% of marketers social media efforts are actually paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy, you need a local digital marketing agency that understands the need of the market and gives you the push in the right direction.

Even though the money spent on digital marketing is far less than what is spent on offline marketing, still every business needs a good return on investment to keep afloat in the market. Toffee Pvt Ltd being the best digital marketing agency in Noida understands the needs of its customers and personalized solutions for the best results. That is how it enables you to win big!

Digital Marketing headaches in Noida

There’s little out there that isn’t available in Noida. We have all sorts of swanky malls and cool hangouts, great places to eat amongst other things. In the same vein, there’s no dearth of internet marketing firms in Noida either. They are dime a dozen, and a lot of them don’t tend to hire qualified individuals who can take up the mantle for something as important as digital marketing, a sphere which holds endless potential and opportunities that can either make or break a business. You ought to take digital marketing a bit more seriously, therefore, and you probably do. You might be on the lookout for a local digital marketing agency, since it’d be too much of a hassle keeping up with things if you gave your business to someone located elsewhere and you might want to be a bit more hands-on in terms of expressing your ideas as to how you want your brand or business to be perceived. 

Now looking for a digital marketing services in Noida can be quite a slog as it would mean that you shall be looking through many agencies that you could barely differentiate each other from. There’s a certain sense of homogeneity present in the digital marketing sphere so you cannot be blamed for that. Cautious, you ought to because this is your money and your business. You simply cannot afford to give it a digital advertising agency that doesn’t have a clue as to how one is supposed to utilize digital marketing in a productive manner. Digital media is an extremely huge expanse of possibilities, and it is imperative that one has the requisite know-how to make full use of its capabilities, in all its infinity. Given how crucial and critical it is to figure out which would be the best digital marketing agency in Noida to take on the rather arduous responsibility of handling your digital marketing operations, it wouldn't be fair to merely cite the problem and then not disclose the solution.

Toffee Pvt Ltd is quite justifiably considered to be the best marketing agency in Noida and can buoy your visibility and brand value on the internet to dizzying heights. As an agency, they are incredibly good at SEO-related matters and as a digital advertising agency, it is important that one understands how SEO works before anything else. So if you're looking for someone to take your business to the next level with their internet marketing capabilities, look no further than Toffee Pvt Ltd marketing agency in Noida. 

Why you must take digital marketing seriously?

Well, for starters, cause marketing in general is serious business! How do you think people are going to buy your product if you don’t make suitable arrangements to get them out there for people to see? Many businesses seem to be forgetful as to how important an aspect marketing is to business prospects, and often rue the lack of marketing ploys at hand. Good marketing can bolster brand value and exposure in no time, and can create a healthy customer base that can keep your business alive and stable. 

Digital marketing is the newest kid on the block, purely speaking in marketing terms. It has opened up new avenues never fathomed before, in the sense that you mustn’t concern yourself with physical or tangible limitations such as geography, spreading POP material, taking the risk of opening new shops and stores simply to extend your marketing aspirations and so on. Most eyeballs in the world, or at least of those you’d like peeled onto your offering, are goggling about on the internet. They are most probably looking for, or have in mind, the same product or service that you intend to market and sell. Sounds like a tasty opportunity? Of course it is! With the right digital marketing tactics and strategies, you can immediately determine the best way to tap into the immense, almost infinite, potential of the internet.

Now that you understand how important and fruitful digital marketing can be, you must wonder how you could go about spreading your wings in that sphere. Well, it’s definitely not something you could learn in a day. You shall need specialists at work, like anything you do. Just like in the cases of ad agencies, digital marketing in itself is a specialised niche that requires digital marketing agiences in noida that understand it and have the requisite knowledge and experience to churn something productive out for you. If you’re running a full-fledged business, you’d definitely be keen on handing the responsibility of it to someone else while you get on with what you do best.

Given the innumerable digital ad agencies present in Noida or anywhere in India for a fact, you’d be spoilt for choice on paper when it comes to choosing the best digital ad agency for yourself. However, there’s a dearth of quality internet marketing firms around which means you’d also have a huge dilemma to tackle with. Fret not, however, as Toffee Pvt Ltd provides the best digital marketing services in Noida and has forged a reputation as an ad agency that understands digital media like no other digital marketing company does. If you want the best, then you have to choose from the best!

Why Toffee Pvt Ltd can sort out all your digital marketing compunctions

Marketing in itself is such a monumental task to take up, albeit a fruitful one for those who master its elliptical ways. Digital marketing has fairly recently come to the fore, or it might’ve been lurking somewhere in the shadows only to come to light now that the internet has begun to take centerstage, and is starting to look like a major force within the gamut of marketing. The importance of digital marketing has risen considerably in modern times, so much so that companies find themselves scrapping about looking for solutions to something that is an entirely new spectrum. And why not? It’s hard to overlook something that can almost overnight change the marketing landscape and provide companies a mode to reach out to present and potential customers like never possible before. Digital marketing can enable one to tap into the endless resources and possibilities the internet has to offer, and with the right combination of tact and intent, you can touch new ground in terms of exposure and interaction with your target audience. 

Now, digital marketing isn’t something that everyone inherently knows. The segment in itself is a matter of specialisation, something only individuals who have studied and have attained valuable experience of the medium can actually undertake and do something productive with. It’s not like you can merely hand your business to some savvy teenager that regularly posts on his social media handle. Digital marketing isn’t quite as simple or limited to merely posting things and creating websites. There are nuances to it that only a specialised, experienced overseer can understand and utilize to one’s advantage. Many businesses hand over their digital marketing business to digital marketing agencies that simply do not hold the requisite knowledge and exposure to concepts that can make or break one’s best digital marketing agency in noida.

Why Toffee Digital Ad Agency?

Toffee differentiates itself from the bunch as a digital marketing company in noida  that understands the in’s and out’s of digital marketing, the nitty-gritty. Toffee comprises of immensely industrious and equally resourceful, creative individuals that strive to create a digital marketing experience which bolsters your business. Now, there are obviously a lot of digital marketing agencies in Noida. However, Toffee understands clientele needs fairly well, able to decipher underlying requirements and also having the perspicaciousness to gauge the best digital marketing strategy for its clients. The best digital ad agency must have the insight and the judgement to create a difference for you in the digital marketing realm, and Toffee possesses all of those sparkling qualities.

The age of online advertising agencies

The average person spends over 3 hours of his or her day using the internet and a major portion of it spent on social media or sites like YouTube. We are truly living in the digital age. More and more people, especially millennials and post-millennials are turning away from things like the newspaper and TV and with good reason. The news is available to them on their mobile and sites like Netflix provide them with all the entertainment content they want whenever they want.

For a very long time marketing has relied on TV, newspapers, and magazines, known as traditional marketing and it is getting overshadowed by its younger sibling, digital marketing.

What are Digital Marketing Services and why are they getting so popular?

Digital marketing is a relatively new form of marketing referring to all the marketing of a company or products that is done on the internet. It has a lot of different categories like social media marketing, search engine marketing, search engine optimization etc. The reason digital marketing is becoming so popular is the fact that it has a massive advantage over its traditional counterpart.

Targeting is the method through which you can select specific people like, for instance, who have a higher chance of becoming customers than everyone else and focus your marketing just on them. Digital marketing thrives on targeting. Companies can literally decide exactly the type of people they want to advertise their products or services to in order to get a conversion rate than simply isn’t possible with traditional marketing.

While digital marketing or online advertising may seem like quite a simple and easy thing to do, but that is a grave misconception. Targeting itself can be a very tricky business and if done wrong can result in a complete waste of time and resources. This is where online advertising agencies come in.

Online advertising agencies design, target and post ads on websites like Facebook, YouTube or Google in the way that ensures maximum conversion rate for the products or services they are advertising. They can seriously make the difference between a company failing or becoming a financial juggernaut.

Finding the right online advertising agency for digital marketing services in Noida

However, selecting an online advertising agency that offers all the digital marketing service can prove to be a daunting task, especially if you are in Noida, a city which has become a hub for digital marketing. This article shall help you out by put pointing you towards an online advertising agency that has built quite a good reputation for itself.

Toffee Pvt Ltd offers better digital marketing services in Noida than possibly all other online advertising agencies. One look at their website will give you an idea of how passionate they are about digital marketing and the level of sophistication on which they operate. They receive good reviews from their customers which have caused them to become very well reputed in the digital marketing circles in India.Click here to check out their website.

How Toffee can help up the ante on your digital marketing game

Digital marketing is a relatively new beast in the marketing spectre. In the era of most brick-and-mortar industries being rendered obsolete by online behemoths and their widespread, yet cost-effective marketing strategies which are able to reach out to an audience, which otherwise seemed impossible to reach unless gargantuan monetary efforts were expended by advertising agencies. Digital marketing in India has gained immense clout over the years, and a lot of companies solely rely on the best digital marketing agencies out there to pivot their campaigns over digital mediums.

Albeit digital marketing might seem easy-peasy in thought, you’d be surprised to know that on the contrary, there’s a very complex process involved to ensure that the product finds the correct audience and grabs as many eyeballs as possible. So whom can you trust with such a massive task? Toffee from Noida are fast-gaining reputation as one of the best digital marketing companies in Noida, and going by their trajectory, it’s only a matter of time until they start staking a claim as being amongst the best digital agencies in India.

Their extremely meticulous, research and creativity driven approach to digital marketing is redolent of many global digital marketing agencies. It is extremely vital that the digital marketing agency you lend the mantle to are focused on the desired results and this is something Toffee showcases on a project-to-project basis. Let us take a look at the gamut of digital marketing they cover on their end to ensure that the digital marketing experience they create engages your audience.

 

1. Search Engine Optimization

To find the right audience for your digital marketing strategies to be applied on. SEO, or Search Engine Optimization, is a function of digital marketing wherein your descriptions or even the names you lend to the work or product you put up on the internet for exposure are such that they are the commonly used words when people look up products of your ilk on search portals amongst other things. Through search engine optimisation, your product can pop up at the top of the pile. The best digital marketing agencies out there follow this to the T when they formulate digital marketing strategies. Toffee does the same, but has a broader understanding of SEO through its fantastic research into trends amongst other factors that determine how your SEO strategy will work out. They also utilise PPC advertising in conjunction with SEO to give the digital marketing strategy an edge, leading to more instantaneous results.

 

2. Display and Remarketing

Every form of marketing requires referrals and word-of-mouth. Toffee is extremely proficient at Display marketing, a branch of digital marketing that will enable you to get referrals faster. Remarketing would enable one to keep things fresh so that you can retain existent visitor interest.

 

3. Native Advertising

This is a rapidly emerging form of digital marketing agency where advertising material is attuned with editorial content on websites to create an interface which brings the best out of the digital marketing approach one undertakes.

4. Content and email marketing

As perhaps the best digital marketing company you could find in Noida even though there’s plenty of competition to be found, Toffee manage to always have an edge on others in terms of inbound marketing campaigns over emails amongst other modes of targeting an audience.

This is what makes toffee the best digital marketing company in Noida

With growth in digital marketing, the need for digital marketing agencies has also grown in order to help brands and companies to attain maximum profit in the online marketing world. However, this has led to mushrooming of numerous digital marketing agencies in Noida and in other parts of the country as well. Some of them only work for their profit and have no sense of responsibility or credibility towards their clients. Therefore, if you don’t want to get caught in such a mess, it’s very important that you wisely choose the right digital marketing agency out of the many digital marketing agencies in Noida.  

Toffee pvt. Ltd. is the best digital marketing company in Noida and your one-stop destination for all digital marketing related woes. Below are the points that validate the statement.

1. A high-class team

When you decide for a digital marketing agency for your brand, you must meet their entire team as well. Since every team succeeds only when they have a team of professionals having years of experience, knowledge, understanding of collaboration, and responsibility implements the tasks effectively. Meeting the targets under deadlines and understanding client’s requirement comes under their usual work ethics.

2. High expectations

A trustworthy and reliable digital marketing agency would identify the importance of their clients, no matter how much they would be charging for their services. Despite agreeing on certain terms and conditions financially, their team would still accomplish their best, be creative and would do every possible effort in implementing the newest ideas for your brand’s development. They either are well versed with the latest digital marketing trends or set new trends by themselves. They know the market competition and thus ensure to set the expectations high.

3. Problem solvers

Your requirement or business goal might be very different from what they’ve undertaken earlier, still they would easily find out ways to help you achieve them and this is exactly what sets them apart. Being a problem solver is one of the necessary traits to possess. If the digital marketing agencies in noida is solution-oriented, it wouldn’t matter even if any of the projects aren’t going smoothly because they will certainly find a way to deal with the glitches. They will be quick enough to recognize the errors, rectify them and deliver the work on time.

4. Own the right tools

A good agency must be familiar with each and every digital marketing tool that can establish your presence in the online marketing world. Thus, before you finalise the agency you’re going to work with, make sure to ask them about the tools they use and work with. Major tools of digital marketing are SEO, social medium marketing, content marketing, email marketing, PPC, etc. Also understand their expertise on each of the tools and how long they have been using it for.

5. Global audience

It doesn’t matter what the current position of your business is, you will definitely like to expand it globally in the future, thus hiring an agency which has a global-level contact can real help you build the network. A reputed marketing agency knows how to connect to people globally. They understand their audience, their behaviours, and interests and come up with a broader customer base.

This digital agency can boost the sales of your business

It’s true that digital marketing has emerged out to be the biggest sensation of this millennium. Plus, digital marketing has actually become the saviour for all type of businesses. Largely, it is a set of tools and marketing strategies which is required to promote brands and services through the internet medium. From small businesses to big firms, every company is having the same agenda for their survival which is of course- ‘profit’ and digital marketing is definitely helping them to accomplish it. The entrepreneurs and marketers know that the World is on the path of the digitalization and so are their customers.

But all companies, are not able to utilise their digital marketing strategies to their maximum benefit,  bigger ones, because of lack of time and smaller ones, due to their lack of knowledge. This is where marketing agencies come into picture. There are numerous ad agencies in Noida but Toffee Pvt. Ltd. is apparently the best digital marketing agency in India.

This is how Toffee Pvt. Ltd. the ad agency in Noida guides you to achieve all of your digital marketing goals:

1. Making online presence

The first step, obviously, is to make your presence on the internet.  You must make a business profile which you can promote through various social media channels. There are about 500 million internet users in India which is why promoting a business over internet can boost sales.

2. Use social media paid promotions to your advantage

Paid promotions on Facebook Ads, Instagram Ads, LinkedIn ads, and others can fetch maximum attention to your business in the easiest and strongest way possible. All you need to do is simply register your brand for paid promotions and utilise it to advertise your brand as much as possible and as far as possible.

3. Pay per click

PPC is the perfect platform that delivers the desired sales and inquiries. If you are not following PPC agency in noida which make the strategy for your business, you may be losing out at least 10-15% of people that click on sponsored Ads which can lead to a huge amount of loss in the long run.

4. SEO

Search Engine Optimization is an extremely worthy marketing tactic and has really triggered the nerves of the marketers. It is a content based marketing which drives natural traffic and sales towards your website.

5. Creating and sharing video content

Video branding is currently the main medium if you want to convey your brand’s message. People spend more than 5 hours a day viewing video content online and making buying decisions. This is because video content gives more visualization and human touch than any other content sharing tactic.

6. Focus on Social Media Marketing

Social media marketing is the most important part of digital marketing and garners maximum traffic. It is the best place to publicise your content and promote your products and services. Maximum people who use internet spend most of their time scrolling through the social media websites, thus, giving maximum benefit.

7. Enhance Email Marketing

Email marketing can be used to its ultimate advantage when sent to a perfect data at the perfect time. People believe upon the authentication of a product when the notification is received via email. Thus, using email marketing is a crucial part of digital marketing.

Toffee Pvt. Ltd. is the best digital marketing agency in Noida as they are the finest solution providers in digital advertising. They have an ability to discover the needs and demands of their customers and put their ideas to best implementation possible! If you’re willing to promote your business through an online marketing strategist, you must consider this ad agency in Noida as your no. 1 choice!

Things to look for in an ideal digital marketing agency

Digital marketing is probably the fastest growing industry in the world right now. Advancement in technology has made people more dependent on the digital world and it has become an asset for all businesses to be a part of the digital marketing. But for most companies, it is not internally feasible to handle all the digital marketing related issues like strategizing, campaigning, taking feedbacks, and all of the other related needs either due to lack of knowledge or lack of time. Thus they look out for consulting and hiring a digital marketing agency for their brand or company which is extremely crucial in boosting their business. But there are certain things which need to be kept in mind when you are looking for a digital marketing agency:

1. Understanding of the services

Before choosing a digital marketing agency for your brand, you must yourself know the goals your company needs to accomplish. Discuss with your team to strategize the action plan so that you have a good understanding of your marketing needs and you’re able to explain the same to the digital marketing companies you’re willing to hire. It’s important to understand how the services offered by the digital marketing agency can boost the sales of your business.

2. Look for the agency’s history and their reputation

Digital marketing has been around for quite some time now, thus, you must be very careful with trust factor. You cannot believe when a company tells you they have 40 years of experience and have an expertise in internet marketing strategies might not be so true. Also, if the company is older, they will be working for more companies, strategizing and analysing their market plan.

Other things that come under this category are services, certification and partnerships which will define the quality service of the company, awards- which will define their credibility and presence in the media news.

3. Look for their success rate

You cannot blind trust a digital marketing agencies in noida with your brand without taking proper reference and considering the ways in which they have previously helped the other clients. You must always ask the agency to show you all of their works and record so that you’re able to analyse the best benefits you can get from the agency.

4. Know all of their communication channels

You obviously have to know all of the ways in which the agency will handle your digital marketing. Understand the strengths and weaknesses of all your communication channels and know your target audience.

There 4 basic channels which you must focus upon:

Site – for evaluating the usability of the pages.

Blog – Quality of contents has to be considered.

Social networks – Understand the type of posts, how to relate to the flowers, how to generate engagement, and production of image and vide,

SEO – Google results are extremely important for to analyse the distribution of keywords and the influence on site’s rankings.

5. Don’t overpay

Understand how much each instalment is going to cause your business much before you sign hiring any agency and don’t forget to compare with other of them.

Toffee Pvt. Ltd., a digital marketing agency in Noida, is one such company which provides best digital solutions to all their clients. With a team that shares years of experience in the digital domain, Toffee Pvt. Ltd. keeps a close tab on the latest trends in the digital space to deliver the best solutions to their clients.

5 important tips to choose the best digital marketing firm For your business

As per the Internet And Mobile Association Of India, the number of internet users in India is about to reach a mark of whopping 500 million which is why every business is trying to pave its way in the digital world. With these gigantic numbers, the opportunities for digital promotion and digital marketing are immense today.

Digital marketing is a tool that allows manufacturers, retailers and service providers to reach out to masses to promote their product and give them desired services. But unlike traditional forms of marketing which involved door to door announcements, digital marketing is done via an online presence which has become fairly simple for brands today since increasing number of people are now able to access internet through their mobiles and tablets. The biggest advantage of digital marketing is that it holds no geographical boundaries, you can sell your products and services to any part of the world that too at a very affordable cost. Today having an online presence for a brand is a must to reach potential customers to keep them engaged with relevant information and to give them desired services.

With the help of digital marketing and search engine optimization, marketers can now understand their target audience and understand what their demands are and effectively serve them with their services. This further helps them to grow their business and boost their sales.

The awareness about digital marketing and its advantages has led to the growth of digital marketing agencies in India. But this has also increased the incidents of scams and frauds of some digital marketing agencies that add no value to their clients’ businesses.  Today, many brands spend millions to create their online presence and on digital marketing campaigns and deciding for a good digital marketing agency can be a daunting task since too many agencies are mushrooming these days.

Here are few ways that can help you choose the best digital marketing firm for your company:

1) While looking for a digital marketing agency in noida, look out for the nature and the variety of services that they offer and see if that suits your needs. Prefer those agencies that offer as many digital services as possible, all under one roof. This is because you can give all your digital requirements to one agency which will save you from the trouble and time that goes in going to one agency and other for different services. 

A good digital advertising agency offers you services like-Web design and development,

Mobile marketing,

Search engine optimization and marketing (SEO and SEM) 

E-mail marketing

Social media marketing

Online advertisement

Online reputation management

2) Check for portfolios and testimonials of the agency

A good digital marketing agency will have portfolios of clients that have benefitted from them. A good clientele is a great way to check the authenticity and efficiency of an agency in the world of digital marketing.

3) Online presence

A digital marketing agency would have a good online presence. Check for their social media pages and their followers. This will help you to understand an agency’s online reputation

4) Google search

Type the agency’s name in the google search box and you will find a great deal of information about it which would include reviews and feedbacks.

5) Support

It is important to choose a digital marketing agency that provides a good support to its clients. It’s important to have a meeting with an agency to see how much knowledge their team has. This will help you to understand if they are worth investing in or not.

Toffee Pvt Ltd can help your brand boost sales through its digital marketing strategy

Digital marketing is advertising your brand or products or services through digital channels such as search engines, websites, social media and e-mail. With advent of digitization and breakthroughs in technology everything today has moved from physical to digital. Today every business wants to build their brand presence on digital space. No matter what products or services your brand provides, you need digital marketing to boost your sales and services. 

So if you are an entrepreneur or a business owner and wondering if you really need digital advertisers then we will tell you why you must take the services of a top digital marketing agency to boost your business. 

Digital marketing helps to create your presence over search engines and popular social media websites. Also It involves sending e-mails to the target audience.

Top digital marketing agency like Toffee Pvt Ltd. will understand and filter out the target audience according to a brand’s products and services and send marketing e-mails to them. This also helps to generate a feedback from the consumers to improve the products and services. 

Toffee digital marketing agency helps your brand by generating new leads every day and convert old leads into sales. This helps a brand to grow their customer base and boost their sales and services.

Through digital marketing agencies, one can give their brand a continuous awareness amongst the masses. So even if a brand does not hold an online store but an offline store, digital marketing can help the brand to generate online leads for their offline sales. Through digital marketing one can pull the traffic, convert this traffic into lead and these leads into sales. 

Also for a good digital marketing of a brand, one requires a good content. Great content acts as a catalyst when it comes to good digital marketing practices. A good content works as a key pillar of SEO, helps you get noticed through social media, it helps to give customers something of value, something that they can relate to. So creating a content which is worth reading and that can inspire an individual to buy a product or services works amazing in digital marketing . Toffee Pvt Ltd. is the best digital marketing agency India because it provides the best and resourceful content to its clients that aims their target audience.
 

Apart from content marketing, social media marketing is also an important activity for digital marketing. Today internet plays a major role in everyone’s life. People rely on internet for every information and review. Many good social networking websites give informative content to their viewers about a brand to help customers relate to the brand in a more efficient way. Social media marketing helps the brands to create peer to peer connectivity. The more the audience engages with a content the more likely it is to relate with a brand or service and the more likely the sales will boost for that brand. It also helps to spread a word of mouth about the brand. So social media marketing is the most cost effective tool for a marketer to reach out to masses to promote their brand and improve their sales. Toffee Pvt Ltd. will help you get the best digital marketing, social media marketing and content marketing strategies for your brand.

Toffee Pvt. Ltd is the topmost digital marketing agency in India

In today’s date, digital channels are highly important for acquiring and retaining customers. This is due to the increased growth of digital marketing in the world. It is basically the advertising delivered through digital channels such as search engines, websites, social media, email and, mobile apps. 

If you own a business, the chances are that you either already promote it on digital space or are willing to do so. For that, you will need assistance from a good digital marketing agency as they provide you a steady and reliable boost in your return on investment (ROI). Higher the ROI, higher will be your profits.

There are a number of top digital marketing agencies in India which help you improve your business, by providing long-term sales growth. Toffee Pvt. Ltd. is questionably the best digital marketing agency in India. They are the ultimate solution provider for digital advertising and software. Their ability to uncover the underlying needs and motivations of customers and translating those intuitions into better ideas, is what makes them different from the rest of top digital marketing agencies in India. Their ideas are tangible, transformative and those which inspire!!

To excel in the world of Digital marketing agency, it is first important for you to have a proper digital strategy. Toffee Pvt. Ltd. does the work for you- efficiently and effectively:

1. Discover the digital potential – It is important before heading into the digital marketing your research and plans to get the most out of your brand.
2. Understand the audience – If you’re looking to develop a sustainable and effective website which will not only engage the audience but also generate leads, you need to profile and segment your target audience.
3. Understand the current situation – To generate the leads online, they perform an initial audit of your digital environment to fully understand the activities and maximum profit that can be earned.
4. Market and competition analysis – Study the market is again another developmental step to effective digital strategy.
5. Refine objectives – It should be your priority to realise the key objectives and goals beforehand and clearly define the goal so that it can be reached without any obstacles.

How digital marketing at Tofee pvt. Ltd works

At Toffee, there are customized set of actions, all related to latest trends, releases, and updates. They are as follows:

1. Search Engine Optimization: They target and attract visitors to your website ensuring they your website ranks higher in the search engine.
2. PPC Advertising: This is used in combination with SEO to help you gain instant result and highly targeted traffic.
3. Display and Remarketing: Display marketing is a treasured source of recommendations in short-term and remarketing is used to re-engage your prior customers.
4. Conversion rate optimization: It refers to the techniques that are used to optimize lead on a website.
5. Analytics & MI Reporting: It unlocks data which is secretly hidden within your organization using advanced analytics.
6. Social Advertising: They perform social advertising possibility based on your website’s demographics and your interests.
7. Native Advertising: In this, the advertiser-sponsored content is designed as to combine with editorial content on publisher websites.
8. Content and Email Marketing: In this, they create a content strategy for the inbound marketing campaigns, set up and the management of targeted email campaigns.

With Toffee Pvt. Ltd. you can take the level of your marketing, brand awareness, ROI, and the overall profitability to a whole new level. Thus, you must keep your hands on India’s best digital marketing company.

How a social media management agency works for your business

What is social media management?

The process of managing online interactions and content of your brand across various social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc. is called Social Media Management.

Social media management is not limited to regularly posting something on your social media profile but for an effective social media marketing, it is very important that you keep your audience engaged so that they make it a point to come back to your page giving you new opportunities to increase the reach and visibility of your brand through your social media channel.

Strategizing the social media marketing

Everyone knows the basics of social media like creating a profile, posting content every few hours or at least once a day, but marketing using media goes far beyond that. This is where a smo agency in India comes into play. Developing social media strategy is extremely important so that every campaign that is developed, helps you get closer to achieve your goals.

As you start, the most important task that lies in front of you is identifying the kind of audience and target that particular set of audience for maximum benefit. Create your content in the best interest of your target audience and then plan your schedule to post it. There are also a number of question which you will need to answer like if you’re planning to reach out to your followers, would you and how often would you be responding to their questions and concerns, or if you’re planning to engage your audience through contests and giveaways, these answers will help the social media agency to rightly design the campaign for you.

Creating advertising campaigns on social media

There are various reasons for which a brand uses social media management, one is to promote and advertise their brand, second is to generate revenue along with the branding and promotion of the product. Creating and implementing social media ads allows you to reach new leads who are similar to your best customers.

Tracking the performance

Every social media campaign requires you to keep a track so that you can measure the results over time. This makes you realize if you’re campaigns are meeting your marketing goals and this will also let you determine your social media ROI so that you can judge the best possible outcome of your resources.

Importance of social media management

1. Social media management is cost-effective.
2. It lets you experience significant results when it comes to lead generation and conversion.
3. Effectively managing social media allows you to get most out of this channel.
4. It helps you establish authentic connections with your audience through the creation and publication of valuable content.
5. Helps you reach the new audience who are likely to be interested in your brand.

Toffee social media management agency

Toffee Pvt. Ltd., a social media marketing agency is based out of Noida in India. It provides expert social media services, thus supplementing your digital marketing efforts. They implement your campaigns with utmost skill and knowledge which is required to ensure the success of efforts put on social media marketing.

With the advancements in technology and people’s interest into social media, it has become extremely important that you utilize complete benefit from this latest trend of marketing which will alleviate the position of your brand in no time.

This Is How Custom Web Development In India Can Be Highly Beneficial For Your Business

Web development or website development is clearly a very important and effective part of online marketing. In the world of digital media today, your website is your business’ window to the world, an opening through which the world not just only gets an idea about the existence of your business but also gives the audience ways to interact with your brand. It doesn’t matter if you’re an offline firm established since ages or an online start-up, financing and investing in a well-designed and responsive website will help you reach out to a wider cross-section of the audience and will increase your sales manifold. 

Here are the following ways in which, custom web development in India, which is being considered to be the finest thing you can do to guarantee success of your business, actually works:

1. Boosts credibility and add brand authority to your website of a certain kind.
2. Increases return on investment (ROI) as professional looking website will bring you bigger gains without an astronomical investment as compared to the traditional means of advertising.
3. If you’re in a market that involves money, you’re bound to have competition and a dedicated website can actually eliminate that competition by taking you a notch higher as compared to all others.
4. You get to enhance you advertising and marketing deeds across various channels. Both email marketing as well as your social media marketing campaigns will result better with your audience if they lead you to particular website.
5. The cost of custom development websites is nearly similar to that of any template based solution because you might have to pay higher for custom development websites but you’ll also get numerous other benefits and you’ll also get total control of each and every part and role of the website.

Types of Custom Development Web Development India

1. Front-end custom development- This type of web development refers to all functional elements that users see and interact with. For example, image carousels or slide-out menus. If made with proper thought process and proper build up, these components can become the basis of content.
2. Back-end custom programming- Comprised of complicated coding, the back-end programming is actually the driving force of your website. Its customizations permit you to incorporate your personal data system, keeping our data in-sync and adding dynamic content and flexibility.

Why take custom web development services from Toffee Pvt. Ltd

A leading name in the industry for custom web development India is Toffee pvt ltd. They provide a huge and wide range of the web application development through which you will be able to connect to the power of technology which will in turn maximize your online business investment.

The services provided by Toffee pvt. Ltd. address particular needs of enterprise IT programmes, communication and also internet technology product development.

Their agenda is to provide benefits to the clients through unified coordination across strategy, application and management of technology programs and also by their expertise in the focused industries, quality orientation, cross technology proficiency and their capabilities in project management.

Build Your Online Brand Presence With Online Marketing

With the advent of digitization and advancements in technology, internet today has been playing a major role in everybody’s life. People are using internet not just to post their daily updates or order food or clothing or other services but also to promote their business. Since most of the population today spends more than half of their time on the internet, marketers have found a platform to reach potential customers. Online marketing is a strategy to build a company’s reputation online by using tools and services to help it promote its business. Through online marketing, one can build a company’s presence online. With new brands coming up every day the competition has become extremely stiff. So, more and more brands today are relying on digital space to show their brand presence. 

Through online marketing, one can deliver benefits like – potential growth in business, reduced expenses, elegant communications, better control and improved customer services. These benefits are achieved by following powerful tool and strategies. One can also refer to online marketing as digital marketing, internet marketing, web marketing and search engine marketing. 

Online marketing helps a marketer to promote its business in more than one way. Creating brand awareness in digital space is one of the best tool to promote a business. Once the business has caught the attention of the desired target audience, it is likely to get a boost in its business sales. 

Best digital marketing company in India, like Toffee Pvt. Ltd, use powerful set of tools and technologies to create their brand presence over digital space to promote their products and services through the internet. Unlike traditional marketing techniques, they use a wide range of marketing elements due to extra channels and marketing mechanisms available on the internet.

Toffee Pvt ltd. provides solution in digital marketing and software development to various clients who want to make their brand’s mark on digital space. They work on carefully created strategies like understanding the digital potential of a client, their current graph and growth rate, their target audience and develop digital strategies based on this data. 

They apply a customised set of actions, keeping in touch with the latest trends. They bring the attention of the target audience through Search engine marketing tools (SEM) and ensure long lasting visibility in search engines. Even if a person is looking for something on search engines through a mobile phone or pad, it will give the results of the websites which have the best strategized SEM.
 

Since there is a lot of stuff on the internet today, doing business online has become tough and to ensure your brand gets a  strong presence both paid search -search engine marketing and SEO-search engine optimization is extremely important. Being the best internet marketing company in India, this is exactly where Toffee Pvt ltd can help you bring your brand on best search results of search engines, boosting your sales manifold. Apart from this, Toffee Pvt ltd is also into successful social advertising and content and e-mail marketing.

Reasons To Take Online Marketing Services Through Ad Agency In India

Online marketing, commonly known as digital marketing or internet marketing has grown popularity over the past few years with the growth of internet and technology. It basically involves using the internet to promote your business. There are a variety of different strategies that Internet marketing includes such as, SEO (search engine optimization), pay-per-click advertising, reputation management, and social media and content marketing. 

Rather than doing themselves, companies rely upon ad agencies which provide the online marketing services in India. Here are 5 of the major services that, if used to their fullest, can take any business a notch higher as compared to their competitors.

1. Display Advertising – PPC

Any PPC company in Noida, or any successful pay-per-click campaign will generate profit faster than of the other online promotion methods which will definitely help a company grow. This kind of campaign also helps you reach the right target audience. You basically get to run your own ads and the amount you pay will depend on the number of people who clicked your ad.

2. Social Media Marketing

There was a time when social media was only considered to be a medium through which kids were being destroyed but contrastingly, now people have understood its importance in the business world and thus, it is growing so quickly.

The popular social platforms such as Facebook, twitter, Instagram, LinkedIn and others, have become marketing giants which offer businesses valued data about their customers. You get a number of benefits from social media like- it increases your customer base, generate higher converting leads, increased search rankings and easy and fast sharing of content.

3. Search Engine Optimization

SEO marketing helps your website or product to show higher in the results section of major search engines. Due to this, your buyers would be able to easily find you and not get deviated towards your competitors. Apart from that, SEO benefits in a few other ways as well, for example, it improves ROI, brings in more leads, eliminates competition, gets your brand more inbound traffic and your website gets top search engine ranking.

4. Content Writing and Marketing

Content writing and marketing has become one of the most effective ways to reach out to new customers and it drives traffic to your site. The better content you have to offer, the more people would be impressed by the information provided by you and thus, will garner higher number of twitter, Facebook and Instagram followers. Good content writing and marketing helps you get more referral traffic, higher visibility of your website/ brand on the web, improves the reputations of your brand, increases conversations, ensures professional results, drives sales directly and builds a stronger social network.

5. Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a method of communicating profitable business or fund-raising messages to a targeted audience. These emails are mostly sent with a purpose to enhance the relationship of a business with its current or previous customers and to loyalty and repeat business with the customers.

It majorly help you to generate calls, build credibility, boost sales and gets you quick results.

Toffee Pvt. Ltd. is a one of the leading agencies who provide online marketing services in India. They apply a customized set of actions to meet all the best practice guidelines gained through years of application, keeping close to all the latest trends, releases and updates.