Digital marketing in today’s times

Marketing of product and services using the digital medium that primarily includes the internet is referred to as digital marketing. It also includes other digital mediums like advertising and mobile phones. Digital platforms are increasingly being used in marketing of products as customers are gradually shifting to digital mediums rather than visiting physical shops. A company called Toffeeglobal is widely recognized as the best digital agency in India.

Toffee Digital markarting company in Noida

         Toffee Digital markarting company in Noida

There are several techniques that are involved in digital marketing. Some of them are Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, campaign marketing, data driven marketing, email direct marketing, data driven marketing and e-commerce. Toffee Pvt Ltd, that provides all of the above, is the best digital marketing agency in India.

Digital marketing now also extends to mobile phones and on-hold mobile ringtones. Digital media provides about 4.5 trillion online ads every year. 

Digital marketing agency India

                     Digital marketing agency India

Channels of digital communication

Nowadays customer exchanges are more non-linear, free flowing and mostly one -to –many. The spread of information occurs across many channels such as blogosphere, YouTube, Facebook, Instagram, Snapchat, Pininterest and a variety of other platforms. With an advancement of the digital services, we see the introduction of solely internet-based retailers. A multi-channel approach in this case benefits consumers and the business bottom line as well. 

Research says that customers spend more while buying through a multi-channel retailer as compared to single channel retailers. The digital ad agency Toffee Pvt Ltd allows online customer service 24/7. In this way the customer feels valued and supported. Customers can also post their feedback online whenever they want.

Word of mouth communication and peer-to-peer dialogue exchange often influence the customer to buy a certain product since these interactions are not influenced by the company. It will be advantageous for companies to use social media platforms to connect their customers with one another and to create discussions. Information is easy to access for the customer through these digital platforms.