Why Toffee Pvt Ltd can sort out all your digital marketing compunctions

Marketing in itself is such a monumental task to take up, albeit a fruitful one for those who master its elliptical ways. Digital marketing has fairly recently come to the fore, or it might’ve been lurking somewhere in the shadows only to come to light now that the internet has begun to take centerstage, and is starting to look like a major force within the gamut of marketing. The importance of digital marketing has risen considerably in modern times, so much so that companies find themselves scrapping about looking for solutions to something that is an entirely new spectrum. And why not? It’s hard to overlook something that can almost overnight change the marketing landscape and provide companies a mode to reach out to present and potential customers like never possible before. Digital marketing can enable one to tap into the endless resources and possibilities the internet has to offer, and with the right combination of tact and intent, you can touch new ground in terms of exposure and interaction with your target audience. 

Now, digital marketing isn’t something that everyone inherently knows. The segment in itself is a matter of specialisation, something only individuals who have studied and have attained valuable experience of the medium can actually undertake and do something productive with. It’s not like you can merely hand your business to some savvy teenager that regularly posts on his social media handle. Digital marketing isn’t quite as simple or limited to merely posting things and creating websites. There are nuances to it that only a specialised, experienced overseer can understand and utilize to one’s advantage. Many businesses hand over their digital marketing business to digital marketing agencies that simply do not hold the requisite knowledge and exposure to concepts that can make or break one’s best digital marketing agency in noida.

Why Toffee Digital Ad Agency?

Toffee differentiates itself from the bunch as a digital marketing company in noida  that understands the in’s and out’s of digital marketing, the nitty-gritty. Toffee comprises of immensely industrious and equally resourceful, creative individuals that strive to create a digital marketing experience which bolsters your business. Now, there are obviously a lot of digital marketing agencies in Noida. However, Toffee understands clientele needs fairly well, able to decipher underlying requirements and also having the perspicaciousness to gauge the best digital marketing strategy for its clients. The best digital ad agency must have the insight and the judgement to create a difference for you in the digital marketing realm, and Toffee possesses all of those sparkling qualities.

The age of online advertising agencies

The average person spends over 3 hours of his or her day using the internet and a major portion of it spent on social media or sites like YouTube. We are truly living in the digital age. More and more people, especially millennials and post-millennials are turning away from things like the newspaper and TV and with good reason. The news is available to them on their mobile and sites like Netflix provide them with all the entertainment content they want whenever they want.

For a very long time marketing has relied on TV, newspapers, and magazines, known as traditional marketing and it is getting overshadowed by its younger sibling, digital marketing.

What are Digital Marketing Services and why are they getting so popular?

Digital marketing is a relatively new form of marketing referring to all the marketing of a company or products that is done on the internet. It has a lot of different categories like social media marketing, search engine marketing, search engine optimization etc. The reason digital marketing is becoming so popular is the fact that it has a massive advantage over its traditional counterpart.

Targeting is the method through which you can select specific people like, for instance, who have a higher chance of becoming customers than everyone else and focus your marketing just on them. Digital marketing thrives on targeting. Companies can literally decide exactly the type of people they want to advertise their products or services to in order to get a conversion rate than simply isn’t possible with traditional marketing.

While digital marketing or online advertising may seem like quite a simple and easy thing to do, but that is a grave misconception. Targeting itself can be a very tricky business and if done wrong can result in a complete waste of time and resources. This is where online advertising agencies come in.

Online advertising agencies design, target and post ads on websites like Facebook, YouTube or Google in the way that ensures maximum conversion rate for the products or services they are advertising. They can seriously make the difference between a company failing or becoming a financial juggernaut.

Finding the right online advertising agency for digital marketing services in Noida

However, selecting an online advertising agency that offers all the digital marketing service can prove to be a daunting task, especially if you are in Noida, a city which has become a hub for digital marketing. This article shall help you out by put pointing you towards an online advertising agency that has built quite a good reputation for itself.

Toffee Pvt Ltd offers better digital marketing services in Noida than possibly all other online advertising agencies. One look at their website will give you an idea of how passionate they are about digital marketing and the level of sophistication on which they operate. They receive good reviews from their customers which have caused them to become very well reputed in the digital marketing circles in India.Click here to check out their website.

How Toffee can help up the ante on your digital marketing game

Digital marketing is a relatively new beast in the marketing spectre. In the era of most brick-and-mortar industries being rendered obsolete by online behemoths and their widespread, yet cost-effective marketing strategies which are able to reach out to an audience, which otherwise seemed impossible to reach unless gargantuan monetary efforts were expended by advertising agencies. Digital marketing in India has gained immense clout over the years, and a lot of companies solely rely on the best digital marketing agencies out there to pivot their campaigns over digital mediums.

Albeit digital marketing might seem easy-peasy in thought, you’d be surprised to know that on the contrary, there’s a very complex process involved to ensure that the product finds the correct audience and grabs as many eyeballs as possible. So whom can you trust with such a massive task? Toffee from Noida are fast-gaining reputation as one of the best digital marketing companies in Noida, and going by their trajectory, it’s only a matter of time until they start staking a claim as being amongst the best digital agencies in India.

Their extremely meticulous, research and creativity driven approach to digital marketing is redolent of many global digital marketing agencies. It is extremely vital that the digital marketing agency you lend the mantle to are focused on the desired results and this is something Toffee showcases on a project-to-project basis. Let us take a look at the gamut of digital marketing they cover on their end to ensure that the digital marketing experience they create engages your audience.

 

1. Search Engine Optimization

To find the right audience for your digital marketing strategies to be applied on. SEO, or Search Engine Optimization, is a function of digital marketing wherein your descriptions or even the names you lend to the work or product you put up on the internet for exposure are such that they are the commonly used words when people look up products of your ilk on search portals amongst other things. Through search engine optimisation, your product can pop up at the top of the pile. The best digital marketing agencies out there follow this to the T when they formulate digital marketing strategies. Toffee does the same, but has a broader understanding of SEO through its fantastic research into trends amongst other factors that determine how your SEO strategy will work out. They also utilise PPC advertising in conjunction with SEO to give the digital marketing strategy an edge, leading to more instantaneous results.

 

2. Display and Remarketing

Every form of marketing requires referrals and word-of-mouth. Toffee is extremely proficient at Display marketing, a branch of digital marketing that will enable you to get referrals faster. Remarketing would enable one to keep things fresh so that you can retain existent visitor interest.

 

3. Native Advertising

This is a rapidly emerging form of digital marketing agency where advertising material is attuned with editorial content on websites to create an interface which brings the best out of the digital marketing approach one undertakes.

4. Content and email marketing

As perhaps the best digital marketing company you could find in Noida even though there’s plenty of competition to be found, Toffee manage to always have an edge on others in terms of inbound marketing campaigns over emails amongst other modes of targeting an audience.

This is what makes toffee the best digital marketing company in Noida

With growth in digital marketing, the need for digital marketing agencies has also grown in order to help brands and companies to attain maximum profit in the online marketing world. However, this has led to mushrooming of numerous digital marketing agencies in Noida and in other parts of the country as well. Some of them only work for their profit and have no sense of responsibility or credibility towards their clients. Therefore, if you don’t want to get caught in such a mess, it’s very important that you wisely choose the right digital marketing agency out of the many digital marketing agencies in Noida.  

Toffee pvt. Ltd. is the best digital marketing company in Noida and your one-stop destination for all digital marketing related woes. Below are the points that validate the statement.

1. A high-class team

When you decide for a digital marketing agency for your brand, you must meet their entire team as well. Since every team succeeds only when they have a team of professionals having years of experience, knowledge, understanding of collaboration, and responsibility implements the tasks effectively. Meeting the targets under deadlines and understanding client’s requirement comes under their usual work ethics.

2. High expectations

A trustworthy and reliable digital marketing agency would identify the importance of their clients, no matter how much they would be charging for their services. Despite agreeing on certain terms and conditions financially, their team would still accomplish their best, be creative and would do every possible effort in implementing the newest ideas for your brand’s development. They either are well versed with the latest digital marketing trends or set new trends by themselves. They know the market competition and thus ensure to set the expectations high.

3. Problem solvers

Your requirement or business goal might be very different from what they’ve undertaken earlier, still they would easily find out ways to help you achieve them and this is exactly what sets them apart. Being a problem solver is one of the necessary traits to possess. If the digital marketing agencies in noida is solution-oriented, it wouldn’t matter even if any of the projects aren’t going smoothly because they will certainly find a way to deal with the glitches. They will be quick enough to recognize the errors, rectify them and deliver the work on time.

4. Own the right tools

A good agency must be familiar with each and every digital marketing tool that can establish your presence in the online marketing world. Thus, before you finalise the agency you’re going to work with, make sure to ask them about the tools they use and work with. Major tools of digital marketing are SEO, social medium marketing, content marketing, email marketing, PPC, etc. Also understand their expertise on each of the tools and how long they have been using it for.

5. Global audience

It doesn’t matter what the current position of your business is, you will definitely like to expand it globally in the future, thus hiring an agency which has a global-level contact can real help you build the network. A reputed marketing agency knows how to connect to people globally. They understand their audience, their behaviours, and interests and come up with a broader customer base.

This digital agency can boost the sales of your business

It’s true that digital marketing has emerged out to be the biggest sensation of this millennium. Plus, digital marketing has actually become the saviour for all type of businesses. Largely, it is a set of tools and marketing strategies which is required to promote brands and services through the internet medium. From small businesses to big firms, every company is having the same agenda for their survival which is of course- ‘profit’ and digital marketing is definitely helping them to accomplish it. The entrepreneurs and marketers know that the World is on the path of the digitalization and so are their customers.

But all companies, are not able to utilise their digital marketing strategies to their maximum benefit,  bigger ones, because of lack of time and smaller ones, due to their lack of knowledge. This is where marketing agencies come into picture. There are numerous ad agencies in Noida but Toffee Pvt. Ltd. is apparently the best digital marketing agency in India.

This is how Toffee Pvt. Ltd. the ad agency in Noida guides you to achieve all of your digital marketing goals:

1. Making online presence

The first step, obviously, is to make your presence on the internet.  You must make a business profile which you can promote through various social media channels. There are about 500 million internet users in India which is why promoting a business over internet can boost sales.

2. Use social media paid promotions to your advantage

Paid promotions on Facebook Ads, Instagram Ads, LinkedIn ads, and others can fetch maximum attention to your business in the easiest and strongest way possible. All you need to do is simply register your brand for paid promotions and utilise it to advertise your brand as much as possible and as far as possible.

3. Pay per click

PPC is the perfect platform that delivers the desired sales and inquiries. If you are not following PPC agency in noida which make the strategy for your business, you may be losing out at least 10-15% of people that click on sponsored Ads which can lead to a huge amount of loss in the long run.

4. SEO

Search Engine Optimization is an extremely worthy marketing tactic and has really triggered the nerves of the marketers. It is a content based marketing which drives natural traffic and sales towards your website.

5. Creating and sharing video content

Video branding is currently the main medium if you want to convey your brand’s message. People spend more than 5 hours a day viewing video content online and making buying decisions. This is because video content gives more visualization and human touch than any other content sharing tactic.

6. Focus on Social Media Marketing

Social media marketing is the most important part of digital marketing and garners maximum traffic. It is the best place to publicise your content and promote your products and services. Maximum people who use internet spend most of their time scrolling through the social media websites, thus, giving maximum benefit.

7. Enhance Email Marketing

Email marketing can be used to its ultimate advantage when sent to a perfect data at the perfect time. People believe upon the authentication of a product when the notification is received via email. Thus, using email marketing is a crucial part of digital marketing.

Toffee Pvt. Ltd. is the best digital marketing agency in Noida as they are the finest solution providers in digital advertising. They have an ability to discover the needs and demands of their customers and put their ideas to best implementation possible! If you’re willing to promote your business through an online marketing strategist, you must consider this ad agency in Noida as your no. 1 choice!

Things to look for in an ideal digital marketing agency

Digital marketing is probably the fastest growing industry in the world right now. Advancement in technology has made people more dependent on the digital world and it has become an asset for all businesses to be a part of the digital marketing. But for most companies, it is not internally feasible to handle all the digital marketing related issues like strategizing, campaigning, taking feedbacks, and all of the other related needs either due to lack of knowledge or lack of time. Thus they look out for consulting and hiring a digital marketing agency for their brand or company which is extremely crucial in boosting their business. But there are certain things which need to be kept in mind when you are looking for a digital marketing agency:

1. Understanding of the services

Before choosing a digital marketing agency for your brand, you must yourself know the goals your company needs to accomplish. Discuss with your team to strategize the action plan so that you have a good understanding of your marketing needs and you’re able to explain the same to the digital marketing companies you’re willing to hire. It’s important to understand how the services offered by the digital marketing agency can boost the sales of your business.

2. Look for the agency’s history and their reputation

Digital marketing has been around for quite some time now, thus, you must be very careful with trust factor. You cannot believe when a company tells you they have 40 years of experience and have an expertise in internet marketing strategies might not be so true. Also, if the company is older, they will be working for more companies, strategizing and analysing their market plan.

Other things that come under this category are services, certification and partnerships which will define the quality service of the company, awards- which will define their credibility and presence in the media news.

3. Look for their success rate

You cannot blind trust a digital marketing agencies in noida with your brand without taking proper reference and considering the ways in which they have previously helped the other clients. You must always ask the agency to show you all of their works and record so that you’re able to analyse the best benefits you can get from the agency.

4. Know all of their communication channels

You obviously have to know all of the ways in which the agency will handle your digital marketing. Understand the strengths and weaknesses of all your communication channels and know your target audience.

There 4 basic channels which you must focus upon:

Site – for evaluating the usability of the pages.

Blog – Quality of contents has to be considered.

Social networks – Understand the type of posts, how to relate to the flowers, how to generate engagement, and production of image and vide,

SEO – Google results are extremely important for to analyse the distribution of keywords and the influence on site’s rankings.

5. Don’t overpay

Understand how much each instalment is going to cause your business much before you sign hiring any agency and don’t forget to compare with other of them.

Toffee Pvt. Ltd., a digital marketing agency in Noida, is one such company which provides best digital solutions to all their clients. With a team that shares years of experience in the digital domain, Toffee Pvt. Ltd. keeps a close tab on the latest trends in the digital space to deliver the best solutions to their clients.

5 important tips to choose the best digital marketing firm For your business

As per the Internet And Mobile Association Of India, the number of internet users in India is about to reach a mark of whopping 500 million which is why every business is trying to pave its way in the digital world. With these gigantic numbers, the opportunities for digital promotion and digital marketing are immense today.

Digital marketing is a tool that allows manufacturers, retailers and service providers to reach out to masses to promote their product and give them desired services. But unlike traditional forms of marketing which involved door to door announcements, digital marketing is done via an online presence which has become fairly simple for brands today since increasing number of people are now able to access internet through their mobiles and tablets. The biggest advantage of digital marketing is that it holds no geographical boundaries, you can sell your products and services to any part of the world that too at a very affordable cost. Today having an online presence for a brand is a must to reach potential customers to keep them engaged with relevant information and to give them desired services.

With the help of digital marketing and search engine optimization, marketers can now understand their target audience and understand what their demands are and effectively serve them with their services. This further helps them to grow their business and boost their sales.

The awareness about digital marketing and its advantages has led to the growth of digital marketing agencies in India. But this has also increased the incidents of scams and frauds of some digital marketing agencies that add no value to their clients’ businesses.  Today, many brands spend millions to create their online presence and on digital marketing campaigns and deciding for a good digital marketing agency can be a daunting task since too many agencies are mushrooming these days.

Here are few ways that can help you choose the best digital marketing firm for your company:

1) While looking for a digital marketing agency in noida, look out for the nature and the variety of services that they offer and see if that suits your needs. Prefer those agencies that offer as many digital services as possible, all under one roof. This is because you can give all your digital requirements to one agency which will save you from the trouble and time that goes in going to one agency and other for different services. 

A good digital advertising agency offers you services like-Web design and development,

Mobile marketing,

Search engine optimization and marketing (SEO and SEM) 

E-mail marketing

Social media marketing

Online advertisement

Online reputation management

2) Check for portfolios and testimonials of the agency

A good digital marketing agency will have portfolios of clients that have benefitted from them. A good clientele is a great way to check the authenticity and efficiency of an agency in the world of digital marketing.

3) Online presence

A digital marketing agency would have a good online presence. Check for their social media pages and their followers. This will help you to understand an agency’s online reputation

4) Google search

Type the agency’s name in the google search box and you will find a great deal of information about it which would include reviews and feedbacks.

5) Support

It is important to choose a digital marketing agency that provides a good support to its clients. It’s important to have a meeting with an agency to see how much knowledge their team has. This will help you to understand if they are worth investing in or not.